PokerStars has partnered with the National Hockey League's Detroit Red Wings in a multi-year sponsorship deal that will bring the venerable online-poker brand front and center to Red Wings fans throughout the Detroit area and Michigan, one of the U.S. states where PokerStars is licensed and regulated.
The deal involving PokerStars branding and advertising strengthens the synergy between Stars parent Flutter Entertainment and Ilitch Sports and Entertainment, which owns and operates the Red Wings' NHL franchise. Flutter's primary sports-betting brand, FanDuel, already has a partnership in place with the Red Wings.
According to a press statement, the new deal involving PokerStars will place "fan experience at the heart of the action," with poker-specific experiences and events offered to the Red Wings' fan base. Besides the Stars-branded fan opportunities and experiences, other planned rewards include signed memorabilia, merchandise, and game tickets. PokerStars branding will join FanDuel in being featured throughout Detroit's Little Caesars, where the Red Wings play.
"This is a partnership that our fans, especially poker players, will really enjoy," said Chris McGowan, President & CEO of Ilitch Sports and Entertainment. "It’s great to see PokerStars’ branding on the ice level at Little Caesars Arena, and we’re very appreciative of their support."
